Monday, August 1, 2016

Real New Orleans Food

I step up the five steps to an unremakably seventh ward half shot gun double and knock on the gated front door. A small elderly woman peeks out and asks what I want. "Somebody told me that y'all have Huckabucks here" I say with the degree of politeness reserved for traffic cops, petulant cashiers and the elderly in general. "Oh, sure" she says "What kind do you want? I got......." and she names about a dozen flavors. I ask for a cherry and a pineapple and inquire about the price. "Oh, fifty cents each and that will be..... a dollar" She holds out her hand for her money, which I give her and she  asks if I want them in a bag
Po Boy Views
By
Phil LaMancusa
Real New Orleans Food?
Here’s the questions:  What is real New Orleans food, is there a real New Orleans food and how would any one of us know it --- if it were a snake would we bite it back? 
The answers are afoot when I go to John and Mary’s on Orleans Avenue for a boiled turkey neck, McHardy’s on Broad Street for fried chicken, the Orange House for Ya Ka Mein and/or over in to the Seventh Ward to find an African-American grandma selling Huckabucks (ice cups) from her kitchen doorway for fifty cents. Real New Orleans food is going to Galatoire’s for Crabmeat Ravigote; Pascal Manale’s Barbecued Shrimp, eating Tujague’s Oysters en Brochette and a fabulous Ribeye at Crescent City Steak House.
Real New Orleans food is found at fancy places and filling stations. From the Calas at Elizabeth’s to the Creole Cream Cheese at the Crescent City Farmer’s Market; from Lafcadio Hearn to Sara Roahen. Above all, real New Orleans food is an attitude; Mirliton is New Orleans, Chayote is Mexican… although they’re the same vegetable. Real New Orleans food goes back nearly three centuries and is a gumbo of influences.
The Creoles subsisted on seafood from the Gulf, lake and river; the early Germans at Des Allemandes kept us alive with their farming and dairy products, they handed us our first charcuterie. The indigenous peoples taught us to make hominy, Tasso and the use of powdered sassafras leaves (file); the French brought their cooking methods and terminology; wheat came down the river to make our roux; the Africans came and farmed rice (“YaYa” in their language) and brought okra (quingombo) to our pots; the Spanish gave us the ham (jamon, jambon) for our Jambalaya and from a common ancestor in Peru came red, black, white and pinto beans. The Cajuns? Well, the Cajuns have kept us in touch with our rural and rustic roots.
            This new land of ours gave back to the world: chili peppers, tomatoes, corn, potatoes, chocolate, tobacco, squash and vanilla; we in New Orleans adopted celery, artichokes, thyme, coffee beans, sugar cane, bananas and bay leaves. We made them our own. We took in and we gave back; and, real New Orleans food is a product of Spanish, French and African cultures with influences of the Germans, Italians, indigenous peoples and settlers making do with what they could find, forage and figure out. Slaves bought their freedom by selling foodstuffs in the streets of the French Quarter; businessmen became rich importing ice to keep it fresh, housewives traded collards for courgettes over back fences and Caribbean cooks added a pinch of cayenne to our everyday dinners. Many cooks did not spoil the soup; they just turned it into gumbo.
Put aside for a second what our visitors dive into: red beans, gumbo, jambalaya, etouffee, remoulade, beignets, pralines, bread pudding, poboys--- those are native to us--- baked in, so to speak, second nature to us and only are window dressing to the real meat of what sustains us as a people. Try also to ignore, for now, the ‘newer’ ethnic oriented foods that, happily, has diversified our daily eating habits in the last, say, two decades (something that newly arrived folks may not realize), foodstuffs that were once novelties that are now mainstream: Vietnamese, Hispanic and Middle Eastern. It used to be that you couldn’t find sushi here with a Geiger counter; now, pretty young things are having it for breakfast at Whole Foods (another come lately business). These I consider no less than real New Orleans food, just newer New Orleans food; updated, expanded, and modified from the old to the new--- the eat goes on.
 I do question that ‘modern’ ethno fusion locality ingredient driven over-fussy and unnecessarily complicated works of art that pass for high end food nowadays; terrific to look at, hard to eat and harder to remember except that they contained weird animal parts and far too many garnishes. But that might just be me, I’m sure it has its place; after all, in 1722 after the ‘Petticoat Rebellion’ when Madame Langlois (Governor Bienville’s housekeeper) taught our founding mothers the recipe for pecan stuffed squirrel, I’m sure a few eyebrows raised as well..
New Orleans, known to visitors for our affinity for music, food and booze has become polarized four square by conflicting if not confusing messages that are sending visitors running to our culture pundits for explanations as to our definitions as New Orleanians as to what is really real New Orleans and what is not. Let me say this about that: Music and alcoholic drinks are a subjective experience and give rise to opinions that, like noses, vary from face to face, person to person; I cast no aspersions toward tastes in those areas; although I have my own opinions, I mostly keep them to myself.
When we talk New Orleans food, however, I’m ready to get ‘real’, I’m prepared to get up into some ‘grill’: New Orleans food is like a religion to us here and what we eat on any given day can be classified as such; all the food we eat here is good food (I should hope so) but it’s either New Orleans food or it’s not. It’s found in the components that we swear by: Camellia Beans, Crystal Hot Sauce, Pickled pork, smoked sausage, Mahatma Rice, CDM Coffee and Chicory and greens of every description. It’s found in the onions, celery, bell peppers and garlic that no home is ever without. It’s found in Steen’s Cane Syrup, Zatarain’s Fish Fry and our own special secret spice mixtures. Real New Orleans food has always been based on us being locavores and we were slow cookin’ (and slow dancin’) before ‘Slow Food’ became cool and a convenient catchword.
Our food rituals set us apart as well; red beans on Monday, King Cake at Carnival time, Reveillon dinners around Christmas, Gumbo Z’herbes on Holy Thursday, oysters in months with a ‘R’ in ‘em and that grilled pork chop sandwich from the back of a pickup truck at a second line winding through the Treme.
            Real New Orleans food is eaten all day and all night, washed down by cold beers and conversation. In the street or at the table, with smiles and camaraderie; the scent of smoke like perfume amongst the Jasmine, magnolias and sweet olive comin’ over the fence tells you that a neighbor will be over soon to invite you for an impromptu ‘cook out’ before a Saints game. Our gumbo is “too thick to drink, too thin to plow”; our boiled seafood brings burn to your lips and sweat to your brow; the tropical fruits from Mr. Okra’s truck perfectly ripe; that praline stuffed beignet from Loretta’s having your eyes roll back in your head.  There is nothing superficial or elusive in Real New Orleans food and it cannot be had anywhere but in New Orleans: have a Muffuletta in Des Moines? Not on a bet! Call it the heat; call it the humidity; call it the water. Call it my stubbornness; I’ll have Enchiladas, Pad Thai, Pho, Frankfurters, Falafel, Paella and Pizza in Pittsburg, Pensacola, Flushing and Fargo; I will eat Ban Mi in Boston, Green Eggs and Ham with a goat on a boat BUT… I will save my crawfish cravings for the Crescent City--- and only in season.
                                     


Friday, July 22, 2016

How We Went About Bringing Business In.

The first thing that we were counselled to do was to put up a bulletin board for ideas, no matter how harebrained, no matter if we knew that we could or would ever to be able to execute these ideas; the point was that an idea is an idea and from little acorns big oaks could grow OR squirrels could be fed.
 Next we went about networking.
We did weekly Happy Hours
Yard sales
Took the free classes offered

The Cost of Doing Business

            After ten years in the same location, making a name for ourselves, building up business to a point of profit and getting comfortable in our skins as book sellers; it came as a shock when the landlord in conjunction with the property management company decided to increase our rent 115% take it or leave it (they both said that it was the other entity's idea). We were also told to expect another 3-5% increase per year after that. And it looked like we would have to 'move it (the shop) or lose it'.
          And so after searching for another location we eventually settled one our new one. Close to home, more space, indoor plumbing and off street parking, what could go awry? Money.
       The reality of staying in business is this: you have to take in as much, if not more, money that it costs you to run your business.
      We found a spot that would cost us not much more than our old (we now call it our 'old') shop a,d closed down (losing money in sales) and moved. We went from $2,000.00 a month in rent to $2,500.00 a month with an increase over the first four years until we will reach $3,000.00 a month. After paying first month and last month, we were in.
      And then comes turning on the lights, the phone and computer, the internet service, the insurance, the alarm system, office supplies and the moving expenses. Well, the moving we did mostly on out own. We opened up almost immediately.
    We make our own signage we do our own networking, we do everything we can to save money; but again, you have to take in money, and that is not happening at this point.
   Picture it: we lose $5,000.00 in sales while we're closed, we spend a few thousand moving, we plop down five large to secure the space, pay between 3 and 6 a month for utilities, the computer and printer need replacing, we have business insurance (per lease agreement) burglar alarm system, the air conditioner blows a motor, taxes, Blue Cross, the cost of the car to keep running, inspected, gassed up and insured not to mention our living expenses.  Our sales took a hit immediately; our sales dropped 70% and our expenses increased by 25% and we we're lucky. Those few months were traditionally our 'busy' months. The the slow months came and our business went down to 10% of what it should have been. Not so lucky. The question that you may ask is: well where did the money come from to keep your doors open while you worked seven days a week with no pay?

Wednesday, July 20, 2016

Who is Kitchen Witch Cookbooks?


Kitchen Witch Cookbook shop as it is, was started in 1999 on Rampart st. in New Orleans by Philipe and his daughters who soon found other men that they were more interested in. The Rampart location was a disaster for growing a business and closed after four years.
Philipe and Debbie went through a huge hurricane and other growing pains as a couple, and chose to further test their relationship by reopening the shop at 631 Toulouse St upon coming back from Hurricane Katrina evacuation.
After ten years of working to make the business a success,  lease complications rendered us a new location at 1452 N. Broad St. as our front door and 2526 Bayou Rd, as our back door, see?           Front door, back  door. this is the back door and the front door, they are both open from 10:30 in the morning to 5:30 at evening time (give or take a few minutes) seven days a week.     The phone # is 504-528-8382